Global expansion, European marketplaces, vendor-eshop cooperation and the transition from offline to online – a huge dose of inspiration from E-commerce Berlin Expo [report]
How to reach out to the global consumer and unleash new export opportunities through selling online? Why joining the offline and online channels does not have to be a Braveheart’s battle? – Those visiting the first edition of E-commerce Berlin Expo have learnt the answers to these questions straight from the mouth of e-commerce industry professionals.
On 27 April the capital city of Germany proved that ecommerce is not only developing – it is flourishing. The visitors of E-commerce Berlin EXPO could see it with their own eyes in the beautiful building of Postbahnhof on the bank of the Spree river, which was the venue of this exceptional event. The post modernism design of Postbahnhof most likely contributes to innovations – among the surrounding buildings there are offices of outstanding companies and startups such as Kayak or Zalando.
The E-commerce Berlin Expo attracted 70 exhibitors from Germany, the Netherlands, France, Poland, the Czech Republic, Estonia, USA and Romania, while the number of visitors reached a record number of 2000. In one day, all those who sell online could learn all the recent trends related to online e-commerce provided by companies such as OroCRM, Sofort, Greatcontent AG, Remintrex, Softcube, Sendabox or Marketizator.
“Among the exhibitors, you could find domestic businesses as well as companies operating in the German market. I am happy and I believe that together with building awareness of the E-commerce Berlin EXPO brand among the German entrepreneurs, the number of exhibitors from this market will increase year by year. I am also convinced that the professional level of speeches did not disappoint the fans of ecommerce,” says Konrad Zach, E-commerce Director
It is worth noting that E-commerce Berlin Expo has also benefited from the cooperation and support of BVOH (German Federal Association Online-Trade) and Meet Magento Association, the latter of which supports meetings related to the Magento platform. Thanks to this cooperation and the media channels of the partners, the organizing committee of E-commerce Berlin Expo provided valuable visitor traffic in the exhibitors area, and gathered an involved public in the presentation area divided into three stages.
As in the case of the leading industry events, E-commerce Berlin Expo was meant to be not only an exhibition, but first and foremost a venue for networking and the exchange of knowledge. The audience took part in 21 presentations on topics such as legislation changes, m-commerce, content marketing, personalization and conversion attribution.
The stage also hosted two representatives of Google, ona representative of Samsung, Mara-Christina Cederskog from the Otto Group, Thomas Ebbig from Zalando, Mrdjan Uzelac from ePages (one of the world´s leading online store platforms) and Yoav Kutner, the co-founder of Magento and the current CEO of OroCRM (the global SaaS leader), who came to the E-commerce Berlin Expo straight from California!
What could you learn from the presentations?
● How to prepare yourself to enter foreign markets?
● How to reach out to global customers and seize the opportunities through digital?
● How to make a full transition from offline to online (a B2B case study)?
● How to use personalization as the main success factor of a niche e-shop (a case study)?
● What are the most frequent conversion rate optimization mistakes? A lesson based on hundreds of A/B tests
● How to build effective cooperation between e-retailers and vendors?
● What are the threats and opportunities on the European marketplaces? (examples from Amazon, eBay, Allegro)
A full list of presentations is available here: [slideshare]
“This event distinguished itself by a practical approach and the participation of the loudest companies in the world of ecommerce. Those interested in the development of global business should definitely have a look at the presentation of Marcin Beme, the founder of Audioteka – a company operating in 23 countries and 9 languages, whose store is the undisputed leader in the sales of audiobooks. I also encourage everyone to have a look at the presentation of Mara-Christina Cederskog from the Otto Group who discussed how the company approaches the creation of content for their clients. Then there is also a special interview with Hartmut Deiwickiem from Aponeo, who talked about the company's presence on Amazon,” says Marek Tomaszewski, Project Manager at E-commerce Berlin Expo.
See you in spring 2017 during the second edition of E-commerce Berlin Expo: ecommerceberlin.com
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