Today's shopper has a number of tools available to them to learn more about a business before they make a purchase. From online review sites, to the ability to text businesses questions, learning about a company before committing to a purchase has never been easier. Consumers have become more savvy, and no longer have to rely on printed reports to get the latest news about the products or services they are searching for. In the current marketplace, consumers have the advantage because they can search from their smart phones, send emails on the go, and look up businesses on social media to see what their friends are saying about the company they are considering.
An Enhanced Word of Mouth
Before the internet, businesses would rely on typical forms of advertising, and word of mouth from happy customers who would refer customers to their business. The internet has created a virtual word of mouth, and this can be a great way for businesses to grow their customer base if it is handled correctly. From social media accounts, to a dynamic blog, how you handle your online presence will have a direct impact on how customers view your business. Customers can now go directly on your website, comment on your blog, and share social media content, which can create an influx of new business if managed correctly.
The Purpose of Blog Content
Blog content allows customers to learn more about a business, with a simple click. A business that has invested time and money into the creation of an interesting blog with valuable content will gain traction in a competitive market. Blog content should offer customers something interesting, should spark conversation, and it should be relevant to the business you are running.
According to Altimeter, "57% of marketers reported custom content was their top marketing priority for 2014", and this is trend that is only going up as businesses are seeing the impact that custom content is having on their profit margin.
Social Media Can Make or Break a Business
Once you have a great blog, and you are watching your online reviews for negative press, you have to focus on your social media accounts. This means you have to build up your social media followers, answer comments and questions sent to you in a timely manner and share useful information with your audience. This is where you will see if your blog content is as interesting as you are hoping. The goal is to create viral content, meaning content that is shared over and over by your followers and their friends. You will easily see if your content is falling flat because you won't have comments, and people won't share it. While there is no magic formula to having a dynamic social media presence, content people want to share is an important piece to the puzzle. Carefully watch your social media accounts and look for ways to communicate with your audience at all times.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS messaging, Trumpia's mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+