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Facebook and Cambridge Analytica: Why you should care and possibly #deletefacebook

22/3/2018

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Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now.
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On Friday, March 16, Facebook officially suspended a British data analytics company Cambridge Analytica from the site, making it impossible for them to buy any ads or to access any data on Facebook. This was the last pre-emptive action that Zuckerberg’s empire managed to take before The Observer  and The New York Times exploded with weekend news of how Cambridge Analytica acquired data on 50 million Facebook users without their consent and used it to influence voters in the Trump versus Clinton election campaign and the Brexit referendum.
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The news came from Christopher Wylie, a whistle-blower and a former employee of Cambridge Analytica who spilled the beans straight to the leading media outlets, including a live appearance at CNN:
Source: http://money.cnn.com/video/technology/2018/03/19/christopher-wylie-cambridge-analytica-gorani.cnnmoney/index.html
Cambridge Analytica followed with a statement rejecting these allegations, but it did not stop the scandal. The situation outraged people worldwide, including governments, leading business figures and individual Facebook users. Why you should care?

“We made a mistake

According to a survey commissioned by Sky News this week, 80 percent respondents said that they do not understand what Facebook does with their data. Yet, as more news of the scandal pop up, as many as 65 percent respondents admit that they now trust Facebook less than ever

Facebook founder and chief executive Mark Zuckerberg says the company has "made mistakes" over its protection of user data and outlined steps to improve its policies

— Sky News Breaking (@SkyNewsBreak) March 21, 2018
On the same day, March 21, Mark Zuckerberg finally broke the silence and issued his long-awaited official statement on the Facebook & Cambridge Analytica scandal, in which he admitted Facebook ‘made a mistake’:
In the comments below this post, Zuckerberg also informed that he is going to appear in an interview with CNN shortly. This is an unprecedented situation in the history of Facebook, because never before have they been exposed to such a crisis as a company. In this crisis, they are fighting to regain trust (if it is possible at all), which they need to maintain their position as a leading social network and a very profitable advertising platform. The stakes are high: 2.13 billion monthly active users equals a lot of impact and very high budgets of companies using Facebook to advertise their products and services globally.
Importantly, the mistake Zuckerberg admitted in his post is different from what the public expects. Read on to learn why.

Witch hunt begins: Cambridge Analytica Ex-CEO Alexander Nix ​​portrayed as the main culprit
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In an undercover footage released by Britain’s Channel 4 News on Tuesday shows, Mark Turnbull, managing director of Cambridge Analytica’s political division bragged that the “Crooked Hillary” campaign against Hillary Clinton was controlled by Cambridge Analytica during the 2016 US presidential election campaign.
“Our data underpinned their (Trump’s) campaign,” Alexander Nix told the reporters. On Wednesday, March 21, Cambridge Analytica then steered away from the words of Nix: “His statements do not stand for the values ​​or the approach of the company,” it said shortly afterwards. But is it possible that only Nix was responsible for everything? In any case, CA claims that the company's activities were legal. Now, they go a step further and point their finger at the Russian scientist Alexandr Kogan from the Faculty of Psychology at the University of Cambridge. Why him

​Data analyst Alexandr Kogan does not want to be a scapegoat

Between 2013 and 2015, the data analyst Alexandr Kogan had given the data of about 30 million US Facebook users to Cambridge Analytica. He had developed a personality test app called “thisisyourdigitallife” for scientific purposes. With the app, Kogan could access all information, such as content that was popular and widely shared (“liked”) by Facebook users, as well as the locations they specified in their profiles. The problem lies in the fact that Kogan’s app could not only retrieve the data of its users, but also the data of their friends. This ultimately resulted in a gigantic amount of data from around 50 million Facebook users in the USA.
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By evaluating preferences and other personal information, scientists like Kogan can create fairly accurate psychological profiles of users, which can then be used for promotional purposes, or as in this case, to influence political voters.
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Kogan now defends himself saying that he had assumed that nothing illegal would happen to the data as he passed it on. The University of Cambridge is currently investigating its activities and affirming that it has nothing to do with Cambridge Analytica.

​Serious allegations against the mother company

There are also allegations against Cambridge Analytica's parent company – the Strategic Communication Laboratories (SCL) group. The company employs hackers, programmers and IT professionals who are supposed to be engaged in influencing elections or manipulating political tensions worldwide. The company is said to have been active in countries such as Kenya, Libya, Pakistan and India. Both, SCL and its daughter company Cambridge Analytica, are also said to have worked on behalf of the British government in the Brexit referendum campaigns.

The data protection officer comes too lat

In interviews, British data protection officer Elisabeth Denham admitted in recent days that she has been investigation the analysts suspected of data misuse for months. But the truth is that only through a whistle-blower and the immediate media attention did the Cambridge Analytica scandal came to light.
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Since Monday, Denham is now seeking a search warrant to dig through the offices of Cambridge Analytica. No court seems to have given permission until Wednesday noon, and the company is currently denying any cooperation. If there were any complaints about the allegations against Cambridge Analytica, the company would have had plenty of time to clean their servers and make any evidence of illegal activities disappear anyway.

British Parliament want to speak with Zuckerberg​

The UK Parliament's Digital, Culture, Media and Sport Committee announced its intention to speak with the Facebook CEO Mark Zuckerberg. They expect him to speak up until the middle of next week and to make an appointment. Whether he will appear or be obliged to testify in the British Parliament remains an open question. Presumably, instead of the CEO, Facebook will send its top managers to London.

Until then, however, the committee listens to ex-Facebook employee Sandy Parakilas. He was responsible for protecting data from third parties, especially software developers. He has already warned company managers in 2012 that “once data has left Facebook's servers, we will not know what developers are doing with it.” Parakilas particularly criticized the practice of giving user data and their circle of friends’ data to developers of apps. “Facebook knew that access to the data of friends’ circles equals risks.”
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The following questions pop up: Has the company acted lightly and disregarded its own workers' warnings? Has it done nothing to put an end to violating the privacy of their user data – a risk they knew well about?

#deletefacebook: Because we are not the audience of this battle

This scandal is not a mere game of throwing accusations between individuals, companies and governments directly or allegedly involved. According to leading technology news websites such as TechCrunch of The Next Web, this is a big battle and lesson involving all people using Facebook for personal and advertising purposes. 

Abhimanyu Ghoshal in his article on The Next Web wrote that “it’s becoming clear that Mark Zuckerberg’s creation has evolved into a monster that can’t be tamed”. He advocates the need to leave Facebook behind and to create a safer, less intrusive and less exploitative social network that will not allow or intend to collect our data to shape our buyer or voter intent. 

This follows from John Biggs’ #deletefacebook article on TechCrunch published with a perfect timing on Monday, March 19, just after the burning hot weekend news of the scandal. Biggs called Facebook “a cancer” and announced he decided to wean himself off this social network and run a script to delete his profile content. 
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Brian Acton, who co-founded WhatsApp and sold it to Facebook in 2014 for billions, did the same:

It is time. #deletefacebook

— Brian Acton (@brianacton) March 20, 2018
Time will show if #deletefacebook becomes a massive consequence of the Facebook and Cambridge Analytica scandal. It is clear that in 24 or 48 hours millions or billions of people will not decide to resign from 1) their probably favourite social network, and 2) a powerful advertising platform for their brands. Also, it remains to be seen in numbers of profiles deleted and alternative actions taken, how many people took this lesson to finally understand what Facebook did (or still does?) with their data.
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If you already know what happened, understand why you should care, and are as angry as Biggs or Acton, here’s Social Book Post Manager, a free Chrome extension you can use to batch #deletefacebook.
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Does the rise of marketing machines at Zalando mean the fall of people?

19/3/2018

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Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling prophecy?
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Early March, the online fashion retailer Zalando announced it cuts up to 250 of its marketing positions. "We assume that marketing will have to be more data-based in the future. For this to happen, we need a higher proportion of developers and data analysts," says Zalando CEO Rubin Ritter in his commentary for Frankfurter Allgemeine Zeitung.

In practice, all marketing tasks that used to be done by around 250 people, will be controlled by algorithms and Artificial Intelligence managed by developers and data experts. This is the biggest reorganization in the still young history of Zalando and an unprecedented case in the ecommerce industry.

The future came earlY

The current situation of flesh-and-blood Zalando marketers recalls Ben Harmanus’ opening talk at the E-commerce Berlin Expo on February 15, 2018, titled “Rise of the Marketing Machines: When will your marketing job become obsolete?”.

In this presentation, Ben Harmanus discussed how for online marketers, marketing automation and machine learning may be helpful in getting the right product in front of the right prospects at the right time. Yet, despite the positive impact of these advancements on the online marketing field, Ben also asked specific questions about job security: Will marketing become so automated that professional marketers become obsolete? Are marketing machines friend or foe? What can we do to keep our jobs in the future?

Zalando business decision signals that the concern about the security of many jobs in the future is justified – and that it comes sooner than expected. In this specific case, rather than marketing automation to help marketing people, now it is time for marketing machines to replace marketing people.
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Similar unpleasant changes might soon affect a range of other jobs in areas beyond marketing. A study by Oxford economists Carl Benedikt Frey and Michael A. Osborne estimated the probability of as many as 702 specific job categories being replaced by “computerization”. According to this study, apart from Marketing, the areas most impacted will be Content Creation, Sales and Information Technology:
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What can we do to prepare ourselves for times when our current jobs will be made redundant? Ben Harmanus in his E-commerce Berlin Expo talk focuses on marketers only and mentions five specific steps they can take to ensure they are still needed in the future.

Watch the full Ben Harmanus’ talk here:
Yet, to make this 5-step strategy work, marketers need time. Since decisions about strategy changes at large companies are taken in discretion and then only announced to employees, it seems recommended to take these steps as a professional routine rather than as an ad hoc preventive action when your desk at work is already on fire.

“We. Unemployed."

The sudden job cuts at Zalando caused heavy reactions from the fired staff. In a company that transacts billions, grows fast and talks profits, these layoffs may have come as a surprise. Pictures that leaked to social media show an elevator in the Zalando office HQ that was smeared with a penis graffiti in the corporate colours. In addition, a poster about employee layoffs was designed in a way that plays with the slogan and design of the current official Zalando Spring 2018 campaign “Me. Unlimited.”:
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According to anonymous Zalando employees interviewed by Gründerszene,  the mood at the company office in Berlin as bad. When asked, a Zalando spokesperson told Gründeszene that the difficult situation is understandably causing different emotions for many employees and that their private situations were taken into account in the settlement packages.

Some Zalando employees impacted also vented their frustrations across different social media channels, looking for the reasons for their layoff.  “You work for a company, you help it grow, and that's the answer...”, wrote a marketing manager in a post that was deleted after publication of the Gründeszene article linked above.


Zalando confirms that the employees are being released these days and the newly assembled marketing teams are due to start work next week. Still, on Monday, March 19, there will be an internal job fair where potential reposition opportunities inside the ecommerce company itself will be presented to employees impacted. “At the moment, Zalando has more than 600 advertised vacancies, which in the near future are to be filled internally, if possible,” says the company in a commentary for Gründerszene.

Zalando also wants to offer an additional non-financial support to the dismissed. In addition to the monetary part, the settlement packages include support in career coaching, access to workshops or trainings at CODE University, a start-up funding for founders, and a dedicated Zalando contact person who will accompany the impacted employees throughout this time.

What’s next for former Zalandos and possibly you?

​Many companies see the opportunity in these layoffs to catch flesh-and-blood marketing talents that have just lost their jobs at Zalando via public posts on Twitter and LinkedIn. For example, Lidl plays with the design of the “We. Unemployed” anonymous poster in the following way to encourage former Zalando marketers to join their team:
Other companies, including many leading German and international ecommerce players, follow:

Hey #Zalando Marketeers, kommt ins schönere Hamburg, meldet euch! #TomTailor https://t.co/4EFddsLGW0 https://t.co/WWs22nIGwP

— Stefan Wenzel (@stewenz) March 8, 2018

Liebe #Zalando Marketing-Experten. Kommt rüber zu @idealo_de, wir haben ein paar offene Stellen im Marketing... https://t.co/bMuyy6qNb2

— Thomas Kurschat (@blntom) March 9, 2018

Die @gruenderszene, @Horizont, @wuv, @FAZ_Wirtschaft u.v.m. berichten: „@Zalando streicht bis zu 250 #Marketing-Stellen in Berlin“ | https://t.co/HGvPKSWYoI| Liebe Leute, wir hätten da was für Euch: https://t.co/g2qfgpIKZ5 pic.twitter.com/1bRtGbeuvK

— Dr. Nico Rose (@DrNicoRose) 9 marca 2018
In the digital era when access to social media is common, decisions such as Zalando’s cuts trigger a plethora of human actions and reactions. Since as many as 250 people from Zalando alone might now have to find another job, and soon there might be more people from other companies sharing the same fate due to the rise of marketing machines, this can only possibly help.

It remains to be seen if Zalando business decision indeed triggers quicker changes in how online businesses are run and what jobs we will (or will not) have in the future. Irrespective of what happens, a positive example of the power of the Internet and social media in helping groups of people find other jobs quickly is the #HireUsAsATeam viral campaign of former Air Berlin marketing team.
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Obviously, in the case of Air Berlin, the layoffs were caused by a different reason being the company’s insolvency, but still Ian Pascal Volz, former Vice President E-Commerce at Air Berlin, and his 60+ team managed to turn their professional tide in 72 hours. This was possible thanks to the power of the online world combined with the goodwill of real people who reacted to their posts and took human actions.
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Machine Learning, Instagram Marketing and Category Creation at the E-Commerce Berlin Expo 2018

16/2/2018

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The E-Commerce Berlin Expo 2018 took place on February 15, 2018 at STATION, Berlin! From 10AM to 5PM, more than 4000 visitors, 120 exhibitors and 32 speakers from the entire e-commerce sector gathered for a day filled with networking opportunities, insightful talks and panel discussions and yes, fun!
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On February 15, 2018 the third edition of Berlin’s biggest e-commerce event of the year opened its doors to more than 4000 visitors! Situated at the heart of Germany’s capital city, the historic landmark STATION hosted 120 exhibitors from more than 30 countries. Representatives from industry giants such as L’Oreal, eBay, Facebook, Google, Zalando, Scout24, DHL, Idealo, DeinDesign and Notebooksbilliger were present to connect with visitors.
Across 4 stages, sponsored by Geizhals (Stage A), Fiege (Stage B), DS Smith (Stage C), Idealo (Stage D), speakers such as Victoria Chirita - (Founder) DeinDesign, Deniz Macura - (Strategic Partner Lead E-Commerce) Facebook, Tina Nord - (Teamlead Content Marketing Strategy) Zalando, Andrea Monaci - (Marketing Director Cloud EMEA) Hewlett Packard Enterprise, Miro Morczinek - (CEO) Moebel24, Luka Brekalo - (Head of E-Commerce) L’Oreal, Pascal Volz, (Managing Director) Fischer Appelt (Ex AirBerlin), Erik Meierhoff - (Head of B2B Business) Idealo and Daniel Kramer - (Client Solutions Manager eCommerce & Sports) Facebook, held their presentations.
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An informative day with e-commerce companies and e-commerce business solution providers, a large topic was the implementation of machine learning and A.I. in e-commerce.

In addition, the event launched the E-Commerce Berlin Awards this year. The awards serve the act of recognition for e-commerce business solutions providers active on the German market. The competition registered more than 200 companies who were able to compete in 8 categories. The first round was driven by a public voting system which allowed 10 companies with the highest number of votes enter the next round in each category. Finally a carefully selected jury which incorporated industry experts and leaders, evaluated the applications and determined the winners.
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The ceremony of the E-Commerce Berlin Awards 2018 took place on Stage D at 1:30PM and ended at 2:15PM and was hosted by Adam Formanek, (Project Manager) SIBB e.V.. The award was accepted by all 8 winners on stage.
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Winners of E-Commerce Berlin Awards 2018
  • Best Payment Provider - Novalnet AG
  • Best Analytics / BI Solutions - Pulsar
  • Best Platform / Shop Software - VTEX
  • Best Logistics Solution - Seven Senders
  • Best Customer Communication Tool - eSputnik
  • Best Sales Generating Tool - Weebo
  • Best Solution for International Expansion - PayU
  • Agency of the Year - Norisk GmbH
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The event has almost doubled in exhibitors, visitors and speakers since 2016. With ever growing numbers since the first edition, the E-Commerce Berlin Expo has become a household name and a must-attend event for all e-commerce companies operating on the German market. The event has already confirmed the fourth edition for 2019. The date and location will be announced soon.
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On Monday February 19, 2018, the E-Commerce Berlin Expo has a follow up satellite workshop event with speakers from the expo, register below...
FREE REGISTRATION
For further questions, reach out to PR-Manager, Charlene Pham at [email protected].

Find out more about the
E-Commerce Berlin Expo.

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The E-Commerce Berlin Expo will be taking place for the fourth time February, 2019 (Location is yet to be confirmed. The annual fair has become a leading e-commerce event in Berlin with representatives from Google, Otto Group and Alibaba Group as past participants. Learn more at: http://ecommerceberlin.com

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Meet Pentalog at E-commerce Berlin EXPO, 15th February

13/2/2018

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​Discuss your growth with our CTO

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​This year again, Pentalog will be exhibiting at E-commerce Berlin EXPO, 15th February 2018, at
STATION Berlin, booth C4.
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We are offering something new to our visitors, our CTO and our Head of Web Apps will be present and available to discuss your e-commerce pain points: e-commerce product life cycle, analytics, what skills you need for your e-commerce team, choosing the correct technology for your e-commerce website, how to scale, how to integrate marketing automation tools...
Register now and book a slot for a meeting (limited number) with them:
  • Cornel Fatulescu, CTO
  • Andrei Sajin, Head of Web Apps
E-commerce Berlin EXPO brings together more than 4,000 attendees, 32 expert presentations and over 100 exhibitors from the e-commerce sector.

Pentalog will present its services addressing e-commerce players: web & mobile development, software & embedded experts, traffic acquisition services, cloud computing, marketing automation, UI/UX design, etc.

Our team will provide project overviews (check our track record) and present Pentalog's vision for technology in e-commerce for 2018.

​Our value proposition: the best people on the market for your ecommerce growth.
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Take a look at a demo of an e-commerce project developed by our teams. It was built for NewStore, a mobile retail platform.
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Read more about our e-commerce success stories: NewStore, Missguided, Made.com.
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The 10+ speakers you cannot miss at the E-commerce Berlin Expo

9/2/2018

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One day, four stages, 34 speakers.

​For the third time, the E-Commerce Berlin Expo 2018 has the entire e-commerce ecosystem in one place for you: attendees to meet, exhibitors to network with, and speakers to learn from.

February 15, 2018 is D-Day for anyone willing to see what is now going on in e-commerce. If discovering what is hot this year, learning from other’s successes and mishaps, and growing your business is what you’re after, you must be there.

Each stage is a knowledge session led by e-commerce industry professionals covering a healthy mix of topics for you to choose from. So, to help you see how diverse these talks are going to be, we’ve listed 10+ speakers you just cannot miss.

But before we get on with it, make sure you register online and grab your free online ticket.
Register for a free ticket
Ben Harmanus - Marketing Director
konversionsKRAFT

“Rise of the Marketing Machines: When will your marketing job become obsolete?”
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For online marketers, marketing automation and machine learning may be especially helpful in getting the right product in front of the right prospects at the right time, rather than adding to the constant noise that modern advertising is. Despite the positive impact on the online marketing field, there are questions about job security. Will marketing become so automated that professional marketers become obsolete? Are marketing machines friend or foe? These questions get to the heart of what the future of marketing will look like — and what role marketers will play in it.
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Dr Pascal Volz - Managing Director
fischerAppelt
(ex. Air Berlin)

“#HireUsAsATeam – a viral campaign”


If you haven't heard of #HireUsAsATeam, you must have lived under a rock. Air Berlin’s insolvency raised a massive number of industry and customer eyebrows in 2017, being a professional apocalypse for the airlines’ employees. Yet, Dr. Pascal Volz and his team managed to turn the tide in 72 hours. During his talk, you will learn how the values of true leadership and team spirit fuelled the viral success of their campaign – and how they secured a professional happy end for everyone involved.
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Read more in our pre-event interview with Volz:
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How Ian Pascal Volz secured a post-apocalyptic happy end for Air Berlin employees in 3 days
Erik Meierhoff - Head of B2B Business
idealo

„Data based overview of the German e-commerce market”

With over 1 million visits per day, idealo is Germany's biggest intermediary in the E-Commerce sector and thus has access to an extensive pool of data. idealo's over 330 million offers from 50.000 merchants receive over 2 billion updates daily. Erik Meierhoff, Head of B2B at idealo and longstanding e-commerce platform expert, will dive into this data pool to showcase the current status of the German e-commerce market and sketch opportunities for merchants to ensure growth in 2018.
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Read our pre-event interview with Meierhoff here: idealo: We have knowledge, we perform – and so do our partners
Victoria Chirita - Founder
​DeinDesign

“The transformation from an idea into a recognised e-commerce brand in 12 Years.”

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In 2006 Victoria founded, together with Manuel and Kyan Noack, www.deindesign.com. Today, DeinDesign is European market leader for customized consumer electronics accessories. The company was acquired in 2015 by the Cewe Stiftung & Co. KGaA. Victoria is also the founder of AlphaBambi GmbH, with which she developed several products reaching from Water to pet Bowls. Together with her brother, founder of the award winning company www.hortilab.nl, she actively monitors the development of the medical legalization of cannabis in Germany for the past couple of years. Today, Hortilab runs a legal Cannabis clone plantation in Austria.
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Tina Nord - Teamlead Content Marketing Strategy
Zalando

"Voice & Visual: How the current trends revolutionise search"

Your content is as good as the team that creates it. These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. During her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too.
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Read our pre-event interview with Tina: Your content is as good as the team that creates it
Stephan Grad - CEO
A-COMMERCE

“Crowd Shop Testing ... because only humans act like real customers”


Usability and Customer Centricity are keys in our E-Commerce ecosystem - those two parameters decide if you are a successful merchant who is building up a long lasting company or if you just have one time buyers who won´t ever come back. Both parameters are essential and also quite easy to improve on a day by day basis - Stephan Grad, Managing Director of A-COMMERCE will show you the best way on becoming a successful and customer oriented Merchant in no time with Userbrain and Crowd UX Testing.
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Kaspar Szymanski - CEO
SearchBrothers

„Google Manual Penalties Explained by Ex-Googler”


Seeing competitors spam Google and get away with it? Been penalized by Google? Wishing to avoid a manual penalties? Join former Google employee to learn all about how penalties work. Walk away understanding why penalties are issued, how to recover from them, how to prevent them from happening. And how to submit spam reports Google can take action on. Having penalized countless offending websites during his tenure at Google Kaspar is the world's leading expert on the topic of Google penalties.
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Chris Boaz - Head of Marketing
Addressy

„New Study: How much does dirty data cost your business?”
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As discovered in a recent study by Addressy, almost 20% of failed deliveries are due to inaccurate delivery address details provided by customers. In his presentation, Chris Boaz will highlight key findings from this study conducted by Addressy and Octopus Group which reveals the impact data quality can have on the retail industry. Preliminary results show how a staggering 48% of online shoppers have experienced address-related issues in the past.
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Read our pre-event interview with Chris: How dirty data impacts your company's finances – and reputation
Deniz Macura - Strategic Partner Lead E-Commerce
Google

„How to create an ancillary revenue stream and drive core retail sales”


As customers spend increasingly more time online, we are presented with a huge opportunity for both brands and retailers to reach them in more targeted and innovative ways not possible in the offline world. By improving customer experience and offering value-add for the shopper, retailers adopting new techniques such as digital trade marketing are seeing improved engagement and metrics. How can brands use data to improve customer experience online to drive core sales and create an ancillary revenue stream? Join Google’s Deniz Macura as he shares insights on trade marketing.
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Rowan Merewood - Developer Advocate
​Google

„From AMP to PWA: A Modern Web User Journey”


Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
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Rob Cassedy - General Manager
​eBay Kleinanzeigen

„Rethinking E-Commerce”


The frontiers between online and offline are becoming blurred. Trading starts online but is completed increasingly often locally. It’s the return to traditional virtues. With that local aspect in combination with a platform that should address every generation, it’s necessary that we start rethinking e-commerce. Rob will give insights and tell how to shift an old business into a new e-commerce era.
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Sven Gruhl - Director Global Sales
PayU

„The Opportunity and How to Optimize Payments in Emerging Markets”
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The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this interview, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
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Read our pre-event interview with Sven: Reach new markets and increase approval rates by letting your customers pay the way they want
Stefan Blumenthal  - Head of Data Advertising
Scout24 Media

​„Data Driven Advertising - 1st Party Data for precise Audience Targeting”


We are aggregating all information users leave on our portals in a DMP to create customized audiences and use our 1st party data to run precise audience based advertising campaigns for our clients. The case study I would like to present shows how we improved the campaign performance of our client Interhyp significantly by reaching the right user at the right moment within the customer journey.
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Darko Atijas - Sales Director Europe
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Neopost Shipping

„Progress or Perish: the technology flywheel”


Every aspect of commerce, AI and automation in Supply Chain is being disrupted. The pace of change is increasing because of AI, and only businesses willing to take calculated and regular risk will survive in an increasingly competitive landscape. Consumer technology is driving increased consumer expectations. Commerce is becoming more and more fragmented and fueled by huge investment in ecommerce, supply chain, and in-store technology innovation. This is not the future - this is NOW.
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Read our pre-event interview with Darko: Customers are now used to ‘better, faster, cheaper’
The E-Commerce Berlin Expo 2018 will take place on Thursday, February 15th at STATION, Berlin. Doors will open at 10AM. Visitors may enter the expo by registering for a free ticket before the event. ​For information to the full agenda and all 31 speakers see below.
Register for a free ticket
FULL AGENDA
For more information visit the official E-Commerce Berlin Expo website or contact PR-Manager, Charlene Pham at [email protected]
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